A FUTURE WITHOUT CHANGE

Every year high school students are bombarded by university recruitment campaigns.

So, while other universities showed students a perfect future, Monash University showed one plagued by problems.
This exhibition featured 17 products from a future that didn’t exist. Beyond the physical products the campaign extended to virtual reality, online films, and OOH.

THE 17 PRODUCTS THAT COULD EXIST WITHOUT CHANGE

HOW IT WORKED
IN INTEGRATED

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