A FUTURE WITHOUT CHANGE
Every year high school students are bombarded by university recruitment campaigns.
So, while other universities showed students a perfect future, Monash University showed one plagued by problems.
This exhibition featured 17 products from a future that didn’t exist. Beyond the physical products the campaign extended to virtual reality, online films, and OOH.
THE 17 PRODUCTS THAT COULD EXIST WITHOUT CHANGE
![MAUNVM0042_PIC_NUTRIENT-BLOCKS_WRGB[6].jpg](https://images.squarespace-cdn.com/content/v1/60b73821dc9e8c3251afc1c2/34954c25-6dd3-4c28-b582-69ef7a04f73b/MAUNVM0042_PIC_NUTRIENT-BLOCKS_WRGB%5B6%5D.jpg)
![MAUNVM0042_PIC_INSTAYOUTH_A_WRGB_v3[8].jpg](https://images.squarespace-cdn.com/content/v1/60b73821dc9e8c3251afc1c2/9665890e-a66a-4b0c-b386-6149237ae148/MAUNVM0042_PIC_INSTAYOUTH_A_WRGB_v3%5B8%5D.jpg)
![MAUNVM0042_PIC_INSTAYOUTH_B_WRGB[6].jpg](https://images.squarespace-cdn.com/content/v1/60b73821dc9e8c3251afc1c2/ddb01f8e-18b5-4b8b-b031-e0505f8c18f1/MAUNVM0042_PIC_INSTAYOUTH_B_WRGB%5B6%5D.jpg)
![MAUNVM0042_PIC_PURETE_WRGB[4].jpg](https://images.squarespace-cdn.com/content/v1/60b73821dc9e8c3251afc1c2/b3c7b615-3159-4fe6-862c-ee2451127ba8/MAUNVM0042_PIC_PURETE_WRGB%5B4%5D.jpg)
![MAUNVM0042_PIC_LUCKY_ENERGY_WRGB[2].jpg](https://images.squarespace-cdn.com/content/v1/60b73821dc9e8c3251afc1c2/d40877de-e981-42eb-aef7-8a20c6a3fb6d/MAUNVM0042_PIC_LUCKY_ENERGY_WRGB%5B2%5D.jpg)
HOW IT WORKED
IN INTEGRATED
