42 days of blood

There’s a little known fact when it comes to donating blood. Once the good deed is done, a clock starts ticking and in 42 days that blood has reached its use by date.

To bring new understanding on the ongoing need for blood donations we partnered with the Sydney Swans to create a visible reminder of just how long a donation lasts. To do this we built a life size football guernsey filled with blood like liquid that slowly drained to empty throughout the 42 day campaign.

The sculpture was on display at the SCG throughout the campaign and also served as a key asset across OOH, Footy Records on game day and social film.