My Kind of woolies

With Coles on the left, and Aldi on the right Woolies was faced with competition that wanted to compete on price. So, naturally we took the brand to a playing field that only it could own. One that puts the customer at the heart.

And so ‘My kind of Woolies’ came about. A campaign of real life vignettes that gave ownership of the brand and the advertising to real lives of the everyday customer.

We created 15 × 1 shot 15 second commercials, that were supported by a large OOH buy.