APPLEBEE’S PRETZCELL

Introducing the new night out essential you never knew you needed. This one of a kind blend of technology and carbohydrates sees a phone case join forces with Applebee’s all star appetizer - the Brew Pub Pretzel. Launched in Austin, TX - the No.1 party town in the US - thousands of the Pretzcell cases and pretzels were given to hungry masses of partygoers and college students across two nights.

The launch was supported by an online giveaway, influencers with millions of TikTok followers and OOH in Austin. So now when hunger calls at pregame, late night, or brunch the next day, a whole new generation of Applebee’s faithful are fully covered by delicious carbs.