Defence Health is a not for profit health insurance provider that serves the defence community and their families.
And for the centenary of ANZAC they wanted to create something special for their members.
The 'I Will Remember' microsite provided a way for members for express thanks and remembrance for those who served and those who still do.
In the two days before ANZAC Day over 5,000 profile plaques were created and uploaded as Facebook profiles.
A press ad that appeared in a defence publication.