As a major sponsor of Movember CoolRIDGE Water was there to help give a voice to all the men involved.

We created a donation tool allowing them to make a personalised barbershop quartet video which poked fun at the type of moustache they were growing. They could then share this with their friends on Facebook to request donations.

In one short month over 20,000 personalised videos were created in more than 70 countries.

 

What people received from Movember participants.

 

How Movember participants created their individual barbershop quartets.