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The humble bus was fading into obscurity as a mode of transport.
So to reignite interest in the local exotic destinations you can travel to by bus we created a campaign inspired by travel posters of old. To date we've created 33 posters in the series.

The campaign has been recognised by Lürzer's Archive.

 
 
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The campaign is supported by melbournebybus.com.au as the central hub for everything bus related.


Building on success in Melbourne the campaign has been extended to the City of Geelong.