Kieran Moroney Creative Director Advertising

KIERAN MORONEY
CREATIVE DIRECTOR

With a career spanning Australia and New York, Kieran Moroney is a creative leader known for building inventive, effective work that connects brands, people and culture.

His work often sits at the intersection of creativity, technology and human behaviour — from creating the world’s first fitness tracker for chickens with FitChix for Honest Eggs Co., to launching Sip Safe, a drug-detection wristband with Monash University, to using AI in Lost in Translation to help the Royal Australian Navy recruit cryptologic linguists before AI became the industry’s favourite topic.

That approach has led to some of Australia’s most recognised creative work of recent years. FitChix became one of the most awarded campaigns in the world, winning across innovation, effectiveness, commerce, data, outdoor, health and sustainability. More importantly, it helped drive extraordinary growth for an independent Australian food brand by turning a simple product truth into a tangible consumer proof point.

Beyond individual campaigns, Kieran has helped build enduring platforms for major Australian institutions and brands. This includes the Royal Australian Navy’s five-year recruitment platform Live a Story Worth Telling and Victoria’s Big Build, the long-running behavioural-change campaign for the Victorian Government.

He has been recognised as the #1 ranked Creative Director in Australia and #14 globally by The Drum, with over 200 awards across Cannes Lions, D&AD, The One Show, Spikes Asia, LIA, New York Festivals, Clios, WARC, the Effies and AWARD Awards. But his broader reputation is built on using creativity to create proof, shift behaviour, solve business problems and make brands impossible to ignore.

Kieran is also committed to developing the next generation of creative talent. He has served two terms as State Head of AWARD School, mentored young creatives through One Club and LIA Liaisons, and judged shows including New York Festivals, Spikes Asia and AWARD Awards.

Outside advertising, he has a young family and is an avid backcountry fly-fisher. So when he’s not spending time with them, he is most likely waist-deep in a river.

FitChix - Honest Eggs Co.

Cannes Lions

  • Gold - Outdoor

  • Silver - Creative Strategy

  • Silver - Outdoor

  • Silver - Media

  • Silver - Creative Commerce

  • Bronze - Creative Strateg

  • Bronze - Brand Experience & Activation

  • Bronze - Creative Effectiveness

  • Bronze - Health & Wellness

  • Bronze - Outdoor

  • Shortlist - 13 x Shortlist

D&AD

  • Wood - Media - Retail

  • Wood - Digital - Use of Data

The One Show

  • Gold - Creative Effectiveness, Single Region or Market – Consumer / Brand

  • Gold - Creative Use of Data, Innovation – New Ideas in Creative Use of Data

  • Gold - Health & Wellness, Creative Use of Data

  • Gold - Health & Wellness, Promotional Items

  • Gold - Out of Home, Innovation – New Ideas in Out of Home

  • Silver - Out of Home, Innovation – Use of Media in Out of Home

  • Bronze - Creative Use of Technology, Commerce

  • Bronze - Direct Marketing, Commerce

The Andys

  • Gold - Idea

  • Gold - Reset

New York Festivals

  • Gold - Genius 100 Product of the Year

  • Gold - Avant-Garde / Innovative

  • Gold - HealthSpan

London International Awards

  • Grand - Ambient & Activation

  • Grand - Integration

  • Gold - Ambient & Activation - Creative Use of Data

  • Gold - Ambient & Activation - Creativity in Commerce

  • Gold - Ambient & Activation - Zeitgeist

  • Gold - Integration - Creative Use of Data

  • Gold - Integration - Foods

  • Gold - Creative Use of Data - Data-Led Creativity

  • Gold - Digital - Creative Use of Data

  • Gold - Digital - Foods

  • Gold - Evolution - Creativity in Commerce

  • Gold - Health & Wellness - Corporate Communication

  • Gold - Non-Traditional - Creative Use of Data

  • Gold - Transformative Business Impact - Commercial Transformation: Specific Sector Innovation

  • Silver - Integration - Sustainability

  • Silver - Creative Use of Data - Real-Time Data

  • Silver - Digital - Innovative Use of Digital

  • Silver - Evolution - Creative Technology

  • Silver - Non-Traditional - Corporate Purpose / Social Responsibility

  • Silver - Non-Traditional - Foods

  • Silver - Transformative Business Impact - Commercial Transformation: Brand Manifestation

  • Bronze - Ambient & Activation - Corporate Purpose / Social Responsibility

  • Bronze - Evolution - Creative Use of Media

  • Bronze - Ambient & Activation - Corporate Purpose / Social Responsibility

  • Finalist - Design - Zeitgeist

Ad Age Creativity Awards

  • Winner - Tech Innovation of the Year

  • Finalist - Creative Data Campaign of the Year

Gerety Awards

  • Gold - Innovation

Spikes Asia

  • Grand Prix - Integrated

  • Grand Prix - Outdoor

  • Grand Prix - Creative Commerce

  • Grand Prix - Brand Experience & Activation

  • Grand Prix - Healthcare

  • Gold - Direct

  • Gold - Direct

  • Gold - Outdoor

  • Gold - Media

  • Gold - Creative Data

  • Silver - Brand Experience & Activation

  • Silver - Creative Commerce

  • Shortlist - Brand Experience & Activation

  • Shortlist - Creative Data

  • Shortlist - Creative Commerce

AWARD Awards

  • Gold - Integrated

  • Gold - Retail

  • Gold - New Media

  • Silver - Direct

  • Silver - Innovation

  • Silver - Innovation

  • Bronze - Retail

  • Bronze - Product Design

Clio Health

  • Gold - Creative Use of Data

  • Gold - Design - Product Design

  • Gold - Design - Sustainability

  • Gold - Innovation

  • Bronze - Physical Product Innovation

  • Shortlist - Packaging

MadStars

  • Grand Prix - Data Insight

  • Grand Prix - Commerce

  • Gold - Outdoor

  • Gold - Design

  • Gold - Data Insight

  • Gold - PR

  • Bronze - Brand Experience & Activation

  • Bronze - Interactive

  • Crystal - Social & Influencer

  • Crystal - Media

  • Crystal - Media

  • Crystal - Media

  • Crystal - Media

  • Crystal - Interactive

A Future Without Change - Monash University

Cannes Lions

  • Gold - Design

  • Bronze - Media

  • 3 x Shortlist

D&AD

  • Graphite Pencil - Integrated Media

The One Show

  • Merit - Experiential

The Andys

  • Gold - Idea

  • Gold - Reset

London International Awards

  • Bronze - Branded Entertainment

  • Finalist - Ambient & Activation

Gerety Awards

  • Silver - Experience

Spikes Asia

  • Gold - Media

  • Bronze - Brand Experience & Activation

  • Bronze - Media

  • Bronze - Outdoor

  • Shortlist - Media

  • Shortlist - Integrated

  • Shortlist - Direct

  • Shortlist - Brand Experience & Activation

AWARD Awards

  • Silver - Experiential

  • Bronze - Experiential

  • Bronze - Media

  • Shortlist - Direct

Caples

  • Shortlist - Ambient

  • Shortlist - Integrated

WPP Extraordinary Awards

  • Overall Winner - Experience Category

MadStars

  • Crystal - Direct

  • Shortlist - Outdoor

  • Shortlist - Ambient

  • Shortlist - Promo

  • Shortlist - Design

MADC

  • Best of Experiential, Activation & Promo

The Work

  • Experiential

  • Integrated

Directory Magazine

  • Featured

Sip Safe - Monash University

Cannes Lions

  • Gold - Health & Wellness

  • Silver - Media

  • Bronze - Product Innovation

  • Bronze - Outdoor

  • 3 x Shortlist

D&AD

  • Shortlist - Product Design

  • Shortlist - Media

The One Show

  • Silver - Innovation in Health and Wellness

  • Silver - Direct Marketing

  • Merit - Innovation in Design

New York Festivals

  • Gold - Direct & Collateral

  • Gold - Package & Product Design

  • Silver - Avant-Garde / Innovative

  • Silver - Positive World Impact

  • Silver - Activation & Engagement

London International Awards

  • Gold - Health & Wellness

Fast Company World Changing Ideas

  • Honorable Mention

WARC

  • Media 100

Jay Chiat Awards

  • Gold - Product / Service Creation

Gerety Awards

  • Silver - Works for Good

Spikes Asia

  • Grand Prix - Healthcare

  • Silver - Media

  • Bronze - Design

  • Shortlist - Innovation

  • Shortlist - Direct

AWARD Awards

  • Gold - Product Innovation

  • Gold - Market Disruption

  • Gold - Creativity for Good

  • Bronze - Promo & Experiential

Clio

  • Silver

WPP Extraordinary Awards

  • Creme de la Creme - Health & Wellness

Immortal Awards

  • Finalist - Social Good

MadStars

  • Gold

  • Gold

  • Gold

  • Gold

  • Silver

  • Silver

  • Silver

  • Bronze

  • Bronze

  • Shortlist

MADC

  • Best of Experiential, Activation & Promo

The Work

  • Ambient / Guerilla

  • Work for Good

  • Experiential

  • Out of Home

  • Direct

  • Intellectual Property + Products

Lost in Translation - Navy

Cannes Lions

  • 1 x Shortlist

D&AD

  • Wood - Direct - Radio & Audio

  • Shortlist - Radio & Audio - Commercial Campaigns

The One Show

  • Shortlist - Radio & Audio - Craft Writing

  • Shortlist - Radio & Audio - Streaming Audio Platforms

London International Awards

  • Silver - Radio & Audio: Campaign

WARC

  • Gold Effectiveness

Spikes Asia

  • Grand Prix - Radio and Audio - Navy Float Like a Dodo

  • Shortlist - Radio - Navy 500 Miles

  • Shortlist - Outdoor - Posters

  • Shortlist - Outdoor - Posters

  • Shortlist - Outdoor - Posters

AWARD Awards

  • Silver - Creative Strategy

  • Silver - Radio Advertising, 0-30 seconds - 500 Feet Defence

  • Bronze - Radio Advertising, 0-30 seconds - Float Like A Dodo

  • Bronze - Radio Advertising, 0-30 seconds - Stand Under My Rain Jacket

  • Bronze - Social Videos, Individual - Ring

  • Bronze - Social Videos, Individual - Bohemian

  • Bronze - Best Radio or Audio Script Writing, Campaign

  • Bronze - Best use of Copywriting, Campaign

  • Finalist - Direct Response Integrated Campaigns

  • Finalist - Integrated Campaign

  • Finalist - Content Creation

  • Finalist - Social Media Writing, Campaign

Australian Effectiveness Awards

  • Bronze - Most Original Thinking

  • Bronze - Government

Caples

  • Silver - Integrated

  • Shortlist - Traditional Media

WPP Extraordinary Awards

  • Highly Commended - Communications Category

Immortal Awards

  • Top 5 APAC

MadStars

  • Silver

  • Bronze

  • Bronze

  • Crystal

MADC

  • Best of Radio & Audio

The Half Biscuit - RSA New Zealand & Legacy Australia

Cannes Lions

  • Bronze - Outdoor

  • 3 x Shortlist

Spikes Asia

  • Silver - Outdoor

  • Shortlist - Integrated

  • Shortlist - Media

  • Shortlist - Outdoor

  • Shortlist - Brand Experience & Activation

AWARD Awards

  • Bronze - Direct

Caples

  • Bronze - PR

  • Shortlist - Not For Profit

WPP Extraordinary Awards

  • Highly Commended - Communications Category

MadStars

  • Gold - Diverse Insights

  • Bronze - Direct

  • Bronze - Design

MADC

  • Best of Experiential, Activation & Promo (Charity)

The Work

  • Ambient / Guerilla

  • TV / Cinema / Web Film

  • Work For Good

The Airborne Ad - Australia Post

Cannes Lions

  • Shortlist - Radio & Audio

Spikes Asia

  • Gold - Radio & Audio

Legend of the Lemon Tree - Solo

AWARD Awards

  • Bronze - Film Craft Direction

MADC

  • Silver - Best 60 Second TVC

Victoria’s Big Build - Victorian Government

Australian Effectiveness Awards

  • Finalist - Government

MadStars

  • Shortlist - Achievement in Production

  • Shortlist - Visual Effects

  • Shortlist - Not-for-profit / Charity / Government

The Work

  • Film Craft

  • Special Effects


Focus on Our Waterways - OzFish

Caples

  • Shortlist - Traditional Media

MadStars

  • Shortlist - Direct

  • Shortlist - Direct

  • Shortlist - Direct

  • Shortlist - Direct

Sweaty Adventure Man - Solo

MADC

  • Silver - Best Online Video Campaign

  • Bronze - Best Online Video

Webby

  • Official Honoree - Video Mash Ups Category

Hart Axes - Hart

MADC

  • Bronze - 45 second radio

Coolridge for Movember

MADC

  • Finalist - Best Online Ad

Explore the World of Melbourne by Bus - PTV

Lürzers Archive

  • Featured


AWARD School

2022 AWARD School Head Victoria.
2023 AWARD School Head Victoria.
2017 Top Victorian Tutor.

Gruen Transfer

Winning ad on Pitch segment


YoungGuns Reloaded

Runner up - YoungGuns International Creative Brief

awards